Placemaking is about people, about living together, about a sense of belonging and carving spaces together, about co- creation and sharing stories. And it is crucial for society, especially now as it enters a new dimension in times of a global pandemic that affects us all. What will placemaking look like after COVID-19? What did we learn and what can we take with us to the future? How will we socialise, move from one place to another, (inter)act with and in public spaces after the pandemic?
These questions guided a series of four online sessions which were held between the 7th and 30th of April (2020), connecting placemaking with the future of cities, tourism, the arts, urban design and digital storytelling. Experts and other interested persons were brought together across borders to discuss possible ways forward by learning from good practices. The response was overwhelming, both from the speakers that were contacted to take part, and from the diverse participants eager to share and exchange ideas.
The discussions were rich, intense and generated much food for thought. This publication is the result of an inclusive thinking process with all participants, offering a reflective and critical lens on placemaking. It works as a toolkit, gathering the presentations and giving insight in the main topics and strong examples that emerged from the discussions. It also lists key points to consider whilst working with communities and involving people in a co-creation process. This series ends with a non-exhaustive reading list as there are many interesting papers, reports and links to learn from.
Thank you to all the speakers and participants, because without them there would have been no publication. A special thank you goes to Nika for helping Stefan and myself with proofreading.
We hope you will enjoy wandering through this publication and get inspired. You can access the publication here.
And you can have an impression of the meetings thanks to this nice feature by Maltarti.
If you would ask me to give a good example of what high level cultural tourism can be, then I would without any doubt share the experience we had with the two last 2 editions of the 
As a marketing team we used already the insights of the first survey and the experience we had whilst observing as well as talking to the concert goers in 2019 to create a strategic integrated marketing plan for the festival. Since experience is key, we knew we had to focus on the overall experience. So we used a visitor experience map, mapping all the touch points a concert goer ( being it international and local) has, to implement the pr and marketing strategy.
Ann Laenen 